HOPE4CANCER

Broadcast Commercials

Cancun, Mexico

Objectives + Goals

• To enhance awareness, create interest and incite curiosity into alternative cancer treatment therapies.

• To reframe the perception of cancer and instill hope there is a better, healthier, whole-body approach to cancer treatment.

• To differentiate Hope4Cancer’s approach by highlighting the personalized treatment plans that are developed after thoroughly examining the patient’s lifestyle and considering root causes of disease. 

• To establish peace, trust and confidence that Hope4Cancer is a professional, scientific and proven option.

Strategies

• Take an inspirational and informational approach to achieving the goals and objectives. We want to emotionally connect to the viewer while also providing accurate, compelling, scientific information that supports the benefits of alternative cancer treatments.

• Create messaging and visuals that captivate audiences and lead them to take action, transforming their lives and the lives of loved ones.

• Reinforce the idea and feeling of hope through what the viewer sees and hears in the sponsor spots.