SIEMENS
Product Case Study Video
New Port Richey, Florida
VIDEO OBJECTIVE:
To create a film that communicates the value and impact of the RUGGEDCOM WIN series of products for the water/wastewater segment, positions Siemens as a leader in industrial wireless communications, and endears people to the Siemens brand.
VIDEO GOALS:
To bring awareness of RUGGEDCOM WIN within the water/wastewater segment.
To communicate the solutions that differentiate it from the standard wireless options.
To develop an auditory/visual story that can be integrated into multiple marketing channels to provide continuity and further development of the brand.
To inspire IT & Communications engineers to stay ahead of growth through investments in infrastructure upgrades and expansions using RUGGEDCOM WIN.
To shorten the sales cycle through a sales tool that improves understanding and delivers shareable content.
STRATEGY:
Siemens technology empowers customers to transform the industries that form the backbone of economies: industry, transportation, buildings and grids. Their solutions accelerate the digital transformation of multiple industries, to scale sustainability impact.
Our strategy was to was to show off the value of the Siemens’ RUGGEDCOM equipment by interviewing multiple people who all have different responsibilities and perspectives to hear how the RUGGEDCOM equipment upgrade has changed the way they operate. The added visibility and automation the RUGGEDCOM equipment brought to the New Port Richey Waste Water facility has made their existing equipment and facilities more efficient and effective, especially when facing multiple tropical storms throughout the year.
“To be able to see trends, we can react, sometimes before the problem even happens...and when we do have a break, we can decide how we are going to tackle it.”