ADMISSIONS FILM GOALS

long term, aspirational aim of the video deliverable -- answers the "what" and "why"

• Create a memorable admissions film for Mount Pisgah Christian School that emotionally connects to current and prospective families

• Inspire students and parents to envision themselves as part of the MPCS family

• Instill trust and peace of mind in both current and prospective families that MPCS is where their child will be known, loved and will grow to their greatest potential

• Differentiate MPCS from competitor schools by highlighting the whole-child development approach (spiritual, academic, athletic, arts) to strengthen and reinforce the reputation of MPCS

ADMISSIONS FILM OBJECTIVES

tactical ways to achieve the goal -- answers the "how" and "when"

• Create a 3-4 minute film to deliver to Mount Pisgah Christian School

• Retro 8 Films will partner with MPCS to develop a creative approach that represents the school well and clearly communicates what it looks and feels like to be a part of the MPCS family

• Film beautiful, authentic content of students, teachers and administrators at MPCS before the end of the school year

• Write a compelling voiceover script that supports the on-screen visuals and audibly communicates the spirit of MPCS

• Motivate viewers of the admissions film to take action and schedule a tour or fill out an application