THE RESERVE AT LAKE KEOWEE

Brand Film

VIDEO OBJECTIVES

To create an engaging, compelling film that casts vision for the future of The Reserve, to instill excitement, increase awareness and drive sales

To make the intangible, tangible by casting vision for future features and amenities that will add value to The Reserve

To communicate information and inspiration to ensure the audience is educated and also endeared to The Reserve

To begin to build an asset library that aligns with the new brand and can support future video scopes

To maintain member loyalty and instill trust equity by creating films that communicate the passion and care James, Jessica and the other strategic partners are putting into elevating The Reserve